A record number of out LGBTQ+ athletes are competing at the highest levels in the Beijing Winter Games this year, even as the host country’s government has accelerated its silencing of LGBTQ+ advocacy and speech in the country, experts and advocates tell The 19th. 

Heightened censorship last year, including reported pressure from the government on fundraising foundations to stop working with LGBTQ+ groups and the unexplained shutdown of an advocacy group, also leads some to wonder whether the record visibility of LGBTQ+ Winter Olympic athletes will even be acknowledged by mainstream media in China. Experts expect conversations on social media to continue and for state-sponsored mainstream news to remain quiet.

“Some progressive newspapers in the past, they would have our stories like this, but now I don’t think so,” said Stephanie Yingyi Wang, a PhD candidate of gender, women and sexuality studies at the University of Washington, referring to LGBTQ+ people. Wang, who has studied decades of LGBTQ+ activism in China, noted that she found coverage from last year of Tokyo’s record number of LGBTQ+ athletes on the popular social media and blogging site QQ, run by tech giant Tencent.

But in the weeks leading up to the Tokyo Games, another arm of Tencent — the popular social media platform WeChat — deleted accounts from university students and some non-governmental groups that posted about LGBTQ+ topics. And the crackdown increased afterward. The government called for broadcasters to stop putting effeminate men on TV. In an especially alarming moment, LGBT Rights Advocacy China, which led multiple legal cases for LGBTQ+ rights, closed its doors unexpectedly.

“In 2021, we’ve seen that drastic downturn. I don’t know how far it will go,” said Darius Longarino, a senior fellow at Yale Law School’s Paul Tsai China Center who focuses on gender and LGBTQ+ rights. He worries that the public space for LGBTQ+ advocates in China will get so small that it will be hard for groups to survive. 

The Chinese government’s actions also highlight a growing tension between advocates — who have long pressed the International Olympic Committee to more heavily weigh a country’s track record on human rights — and the IOC’s insistence that the Games stay out of politics.

In a statement to The 19th, the IOC said the organization “must remain neutral on all global political issues.” Whether or not LGBTQ+ rights fall under the umbrella of political issues, however, remains murky, and the IOC did not respond to requests to clarify. 

This year is not the first time that the IOC has come under pressure about an Olympic host country’s track record on LGBTQ+ rights. 

The issue came into sharp focus in 2013 when Russia passed a law banning the promotion of homosexuality to minors, just a year before Sochi was slated to host the Winter Olympics in 2014. 

The law sent shockwaves through international sporting communities. Athlete Ally, an organization that supports LGBTQ+ athletes and social media group All Out, called on the IOC to adopt anti-discrimination policies going into the Games. 

“It really created a really clear question of what do we do about this?” said Hudson Taylor, the executive director of Athlete Ally. “Here you have a country hosting this international sporting event that espouses principles of nondiscrimination and inclusion and safety, and we are sending athletes and fans to a place that is openly hostile toward members of the LGBTQ community.”

Advocates were successful in getting the IOC to adopt Principle 6 in 2014, a nondiscrimination clause in support of LGBTQ+ people. But the issue hung over the Olympics. Taylor cites Sochi as a missed opportunity. 

“It’s very frustrating because from an LGBTQ standpoint, our greatest opportunity of leverage to pass comprehensive nondiscrimination, for instance, is before a host is selected,” he said.

Future bids, however, do have this language in place. The IOC points to its 2032 Host Contract, which prohibits “any form of discrimination with regard to a country or a person on grounds of race, colour, sex, sexual orientation” among other things. 

If anything, however, the IOC faces its own crisis of appealing to potential hosts, experts say. Many countries don’t want to host, citing economic and environmental costs. But the potential to host the Games can place pressure on countries’ human rights records; Kazakhstan’s attempt to win the 2022 Winter Games, while unsuccessful, killed an anti-LGBTQ+ propaganda bill in 2015.

LGBTQ+ advocates have long argued that the IOC should have contingencies in place for when host countries default on their human rights commitments. They argue that the safety of athletes depends on it. They also say failing to enforce those human rights principles allows countries to capitalize on the games to legitimize human rights abuses. 

Human rights advocates have been rebuking China for a host of alleged abuses ahead of the Winter Games — especially for the Chinese government’s documented campaign of mass surveillance and detention against the country’s Uyghur minority, which the U.S. and multiple other countries have recognized as genocide. 

In China, the atmosphere before big events like the Winter Games tends to be very strict, Wang said — which means increased surveillance and censorship. On top of that, she and Longarino see the government’s increased pressure on LGBTQ+ groups as an unfortunate consequence of LGBTQ+ advocacy groups becoming more visible in recent years and attracting attention from the party as it restricts civil society overall. 

“I think the government in general is trying to censor any content that does not fit the kind of heteronormative or harmonious picture that they want to see [of] China,” she said. 

Maria Sjödin, acting executive director of OutRight Action International, said that nationalist narratives that exclude LGBTQ+ people are not unique to China and that the organization is watching similar efforts unfold in Hungary and Poland. In Russia, the government recently unsuccessfully filed a lawsuit to eliminate the legal entity backing a major LGBTQ+ rights group in the country.  

Due to what OutRight Action International describes as an “unprecedented” effort from China’s government to investigate LGBTQ+ groups and squeeze them out of sight or totally out of existence, the human rights organization has warned Winter Games attendees that protesting for LGBTQ+ rights may further endanger activists in China by putting more of a spotlight on them. 

One LGBTQ+ advocate, who has volunteered in the community for roughly seven years and is currently studying abroad, was prepared to talk with The 19th about China’s censorship of LGBTQ+ people in light of the record number of out LGBTQ+ Winter Games athletes. However, within 24 hours of agreeing to speak, the advocate said interviewing on the subject would be too risky and spoke only on condition of anonymity due to security concerns he would not elaborate on. 

Although he expects that seeing more out LGBTQ+ athletes will help Chinese people see them as everyday people, he also doesn’t expect information about them to be shown in mainstream state media, he said in an interview. If information on the record number of out LGBTQ+ athletes in Beijing is available on only social media, accessed largely by younger people, that could further reinforce an acceptance gap between generations, he said. 

“For the Chinese LGBT athlete, it’s very difficult for them to come out,” he said. 

Even as China’s government has tightened controls surrounding LGBTQ+ speech and advocacy, younger people living in the country have signaled greater acceptance of LGBTQ+ people than older generations, Longarino and Wang said.

Wang, who spends a lot of time on Chinese social media apps like Bilibili, sees queer Chinese people posting blogs about their everyday lives — including some young people sharing about their coming out stories. “They seem to be very open and not shy about what seem to be very painful or difficult stories to tell,” she said. 

A 2016 United Nations survey, still one of the most comprehensive studies on being LGBTQ+ in China, found that the majority of people surveyed in the country were generally accepting of sexual diversity. Despite widespread reports of discrimination faced by LGBTQ+ people within families and at schools, the overall public opinion at the time portrayed “a large portion of people” who still had not made up their minds on LGBTQ+ acceptance.  

Although Beijing hosting a record number of out LGBTQ+ athletes could be a significant moment in helping some make up their minds, accelerating censorship means that the milestone will most likely be muted within the country.  

The conversations about how host countries are selected for sporting events — and the role human rights should play in those decisions — extends beyond the Olympics.

In 2015, responding to backlash against the Sochi decision and its own decision to host the World Cup in Qatar and Russia, FIFA commissioned John Ruggie, a former top UN official and professor in Human Rights at Harvard, to study the human rights risks associated with hosting the World Cup. The resulting “Ruggie Report” created a blueprint for awarding major sporting events with a sensitivity toward human rights. 

“Among the main issues regarding Russia are its recent homophobic legislation, enacted after it was awarded the Men’s World Cup, as well as a feared repeat of the allegedly extensive abuse of migrant workers and methods of land acquisition in the build-up for the 2014 Sochi Olympics,” Ruggie wrote. 

The 2026 World Cup is slated to be held in Canada, Mexico and another country that Taylor said could use some pressure on LGBTQ+ human rights: the United States. In the last three years, states have introduced hundreds of anti-transgender bills. Ten anti-transgender sports bills have been signed into law. Blanket federal LGBTQ+ nondiscrimination protections have also stalled in Congress. 

“That’s the maximum leverage to kind of dangle the carrot,” Taylor said. 

That, however, requires real buy-in from sports governing bodies.